Project: Windows 8 Times Square

Presenting the next generation of Windows on the biggest event Times Square has seen to demonstrate everything Windows 8 can do. For three days, we took over Times Square, syncing 39 massive digital signs throughout the area. Reps invited people to try it out for themselves at street-side stations, also synced to the digital signs—games, apps, pics, videos, seamlessly shared with all of Times Square. 

Credits

Company: R/GA
Project Manager: Rosalina Merrihue
Art Director: Chris Raleigh
Animator: Sianey Montes de Oca, R/GA Creative team